Video is all the rage, yet few videos actually convert. There are a few differences between content that gets scrolled past and the type of copy writing which converts.

Hook Them in Three Seconds

You get a few seconds to catch their attention. Begin with either a powerful opening, interesting question or striking image. When people don’t pause within seconds of seeing the video, they never will. Make those opening moments count. For a Creative Agency Birmingham, visit //birmingham.nettl.com/creative-agency-birmingham/

Solve a Problem

The highest converting videos touch on exactly what your customer’s pain is about. If it is a tutorial, or product demo video or a customer testimonial, viewers must be shown how the life of the audience becomes easy with your solution. Appreciate there are benefits as well as features.

Keep It Short and Focused

Attention spans are short. Be concise and on message. Each moment should be filled with a meaning. Get rid of any fluff as soon as possible and provide value immediately.

Have a Direct Call to Action

What action do you want the viewer to take next? Visit your website? Book a call? Download a guide? Tell them explicitly. Giving them an actionable CTA, makes the passive viewers active and turns them into customers.

Build Trust with Authenticity

While production polish does matter, authenticity is king. Authentic messaging makes a bigger impact than anything overly scripted. Let your personality shine through.

Optimise for Silent Viewing

For video ads, most of the social audience will be watching your videos without sound. Leverage captions, text overlays and other visual cues to deliver your message even when muted.

Video content: Video types that convert have strong attention-grabbing opening, clear benefit/results and CTA for the viewer. Once you master these elements, your videos won’t just entertain; they’ll secure real business outcomes.