Banner ads are a common form of online marketing. We’re used to seeing them on most websites nowadays. Banner ads are eye-catching and border webpages either horizontally across the top or bottom or vertically down one side.

As they are aesthetically pleasing adverts, banner ads work by getting the potential customer’s attention and encouraging them to click through to the website – and hopefully make a purchase!

Let’s have a look at some of the main advantages of banner ads for businesses.

Cost-Effective Advertising

One of the main advantages of banner ads is that they are reasonably inexpensive and represent good value for money. They’re reusable, no printing costs are involved and one design can be used across multiple websites. Tailored HTML banner ads can be designed in-house or by specialists such as thebannermen.com/banners/animated-ads/html5.

Build Your Brand

As any marketing team knows, developing brand awareness amongst your target customers is of key importance to getting repeat business. Banner ads are a great way of doing this. Banner ads located on a reputable website are a great way of reaching a wide target audience and building a brand. Brand loyalty remains one of the key indicators of business success, according to experts at SproutSocial.

Generating Leads

One of the principal aims of banner ads is to convert interest into sales. Banner ads quickly and efficiently pique shoppers’ attention, and one click takes them to the right space to purchase.

Targeted Advertising

Similarly, banner ads can be targeted to the user group of a website. For example, readers of a cookery website may see banner ads marketing kitchen gadgets, creating a higher likelihood that they’ll be interested in the product advertised.

Quantifiable Marketing

Lastly, another real boon of banner ads is the fact that they’re a measurable marketing tool. Companies can easily work out their value by downloading data on the click-through rates and make real-time changes to their adverts – switching them to different websites or modifying the ad itself if need be.