How’s everything going around here? Today we present organic traffic generation tips that is sure to interest you enough if you are tired of trying to increase the organic traffic of your website and you feel frustrated about not getting it after many attempts.
It’s about 5 basic techniques, but very effective, SEO On Page that works (or at least I have worked) to boost visits to a website of any subject. Yes, I know that in the world of SEO it is very risky to make predictions, but I am convinced that if you apply the following actions with meaning and constant work. The results will come faster rather than later.
Organic traffic generation tips
As the presentations are somewhat tedious and it is not necessary to roll up more, let’s go to the really important thing! These are the best techniques to increase the organic traffic of your website.
1.- Carry out a keyword study and prepare an editorial calendar
One of the main actions that must be carried out when drawing up a strategy to increase the organic traffic of your website. is to carry out an exhaustive study of keywords related to the sector and, immediately after, to draw up an editorial calendar that will help us Attack a higher number of interesting keywords.
Do not forget that it is very important to publish regularly and try to cover all possible areas that are related to our sector, as long as the offered content adapts at all times to the needs of the user.
And it is that the intention of search has been positioned as one of the main factors of positioning, especially after the update that Google made in its algorithm last August, when all of us dedicated to SEO went crazy trying to find the reasons by which there were such abrupt movements in the search results (known as SERPs ).
Chart conversion keywords long tail
In this way, if you search for “interior decoration” in Google, you will see that the first results offer ideas and photographs of decorated spaces; while if you search for “wallpaper,” a term related to the previous one, you will find results more oriented to a transactional intention or purchase.
This is what we refer to with the intention of searching, trying to offer users what they want to find.
2.- Make the web perfectly navigable for users
In addition to the website loading very fast and have a responsive design (adapted to mobile devices), if we want to increase the organic traffic of our website, it is crucial that users can navigate and access all sections easily and without giving many rodeos.
This aspect becomes so important because if users are not comfortable when accessing the website, they will return to the search results and try to find the answer to their concern on another page of the competition.
And do you know why it is not advisable for this to happen? Well basically because it will hurt the positioning of our website because search engines interpret that we are not offering visitors what they expected ( falling in what is called ‘Pogo Sticking’ in the world of SEO).
Monetize mobile apps
Therefore, we must pay attention that the buttons are large enough and are well separated from each other in mobile devices, that the menu is displayed in an orderly manner on the screen, that it is easy to go back or upload on the page itself or that the letter is legible for visitors, among other factors.
In this sense, and with more reason after the arrival of the Mobile-First Indexing, I recommend that you always focus on the mobile version and then adapt it to the desktop version, and not the opposite as has been traditionally done. Keep reading SEO’s, Social Media and Comunity Managers: The e-commerce sector requests new professionals
3.- Control the pages indexed in the search engines
Allow only the indexing of those URLs with useful content, original and that respond to the needs of users is another aspect to which we must pay close attention when trying to increase organic traffic.
It is very common to check the indexed pages of a website to see a high number of URLs without interest, or that does not make sense to appear in the search engine index, which will only make it difficult to obtain visits to our website.
If you want to check it firsthand, all you have to do is type in Google the command ” site: ” followed by the name of your domain to check which pages are indexed by the search engine.
Mainly, we should avoid three problems that are common on most websites (at least they are the ones that I have come across through my own experience): cannibalizations, duplicities and thin content.
Do these terms sound Chinese? Do not worry, let’s go over them in case there were doubts in the next point.
4.- Avoid cannibalizations, duplications and thin content in your content
Content cannibalization occurs when we try to position, consciously or unintentionally, the same keyword through two or more URLs.
It is usual that this happens especially in very large websites that have a very high number of contents because there comes a time when it is difficult to know if a keyword has been attacked in the past or not.
And how to solve a cannibalization problem? We must check which of the two URLs is better positioned and offers better results, merge the content of both pages and, finally, redirect the secondary URL to the main URL so that users always land on the most relevant page for your search.
Another possible cause why we are not managing to increase organic traffic on our website is the existence of duplicate content that is indexed in the search engines. That is, we have more than one URL with the same content enabled for crawling by crawlers.
This duplicate content is usually caused in most cases by pages, blog tags, URL parameters or by the coexistence of incorrectly redirected URLs (with www / without www, HTTPS / HTTP).
The solution to ending the duplicate content may vary depending on each project and the needs of the web in question, but among the possible actions we can execute, three stand out:
– Redirects 301
– Application of NOINDEX tag and de-indexing of URLs without interest
– Application of the Rel = “canonical” tag
Thin Content is called those pages that offer poor or low-quality content that does not provide any value to users. Although usually associated with URLs with little content, the truth is that this statement is not entirely true, because Google can differentiate if a page contains exactly what the user seeks, although the content is very scarce.
Although the existence of thin content on a website does not imply a direct penalty, it should be avoided as much as possible, since if there is a high number of URLs with poor content we will be damaging the crawl budget or tracking budget that the bots of Google destine to our web.
You already know, if you want to increase the organic traffic of your website, get rid of cannibalizations, duplicate content, and thin content. You will see how your online project begins to take off gradually!
5.- Power the internal linking to improve the time of stay on your website
If visitors spend a lot of time on your website and browse through different pages, we will be signaling to Google that our site has very interesting and valuable content.
It is vital that we try to offer additional information to the people who visit our content and increase the time of stay by including videos, images, infographics, as well as any other visual support material with which we get the users to spend more time viewing our pages.
Logically, this point should work as long as our website is perfectly optimized and is easily navigable on any type of device since otherwise, users will leave our website much earlier.
But it is not only about inserting visual elements such as videos or attractive images that help users to stay longer on our website, but also one of the aspects that are most often neglected and that are of great importance to increase organic traffic it is none other than the internal linking.
It does not mean that we have to go crazy to insert links without rhyme or reason into pages that are not related to the subject we are dealing with, but we must establish coherence in the link. Make it serve as complementary information to the content that the reader is visualizing at that moment. Also, make your brand’s social media well organized and promoted with The Marketing Heaven to be sure you gain that much needed exposure.
For example, if you are reading this post about how to increase organic traffic, it is very likely that you will also be interested in this other article about which are the best web positioning agencies that can help you do so. Do not you think?
That has been everything! I hope organic traffic generation tips helphelp in your work to improve the traffic of users from the search engines and that you start seeing results as soon as possible. I promise that these techniques have helped me greatly to the Google Analytics graph to experience significant growth in many cases, which causes great satisfaction.