Good marketing is essential for any business, and planning out a marketing strategy ensures that a business stays focused.
A marketing plan helps businesses identify different tactics and actions that could be helpful in assisting them to achieve goals. It is a live document that may be re-visited and amended over the course of time.
The 7 Marketing Ps
Product: Is your product appropriate and suitable for consumers today, and does it have a role in helping them?
Price: This sometimes needs to be revisited in accordance with the current market. Businesses need a price point that allows them to survive, thrive and remain competitive.
Promotion: This involves how you target your market and get your products seen by the relevant audience. Small changes in advertising can often lead to significant changes in sales.
Place: This is the exact location where your products or services are physically sold. Entrepreneurs have to make the best decisions in regard to the location of distribution and sales.
Packaging: This enhances customer experience and is often the very first contact or impression that they gain of the product offered.
Positioning: How you are seen and thought of by your customers is key to good business marketing. Consider what people would say about your brand when you are not present and what words they would use to describe your product or service.
People: This involves the people that you have who are responsible for individual roles within the business. The people who you choose to act on behalf of your brand should be the correct people for the job and able to execute plans well.
Marketing Strategy Consultants
Marketing strategy consultants are experts in the field of business marketing, whatever your business size. They can help to develop a marketing strategy, breaking it down into easy-to-execute, bitesize chunks. You can find more information on marketing strategy consultants at https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant.
Good marketing relies on keeping focus and good marketing insights. By enlisting the help of a professional, you can expect to see measurable results and success.