Every September, San Francisco becomes the center of the enterprise technology world. Tens of thousands of professionals fly in from every continent. Streets around the Moscone Center fill with lanyards, live demos, and long conversations about what comes next for business software. In 2026, that moment arrives on September 15, and it is shaping up to be one of the most consequential editions in the event’s history.

This complete guide covers everything you need to know before you go: the dates, the venue, ticket prices, the schedule, confirmed speakers, the key sessions, Dreamfest, and practical tips for making the most of your three days in San Francisco.

Quick Reference: Essential Details at a Glance

When and Where

Dreamforce 2026 takes place from Tuesday, September 15, through Thursday, September 17, 2026. The event runs daily from 8:00 a.m. to 6:00 p.m. Pacific Time, with evening programming continuing beyond those hours.

The primary venue is the Moscone Center, one of the largest convention complexes in the United States. It spans three interconnected buildings: Moscone North, Moscone South, and Moscone West. Keynotes, major product announcements, and flagship demos all happen here. However, the event extends well beyond these walls. Salesforce Tower, nearby hotels, and partner venues across downtown San Francisco all become part of the Dreamforce footprint. Exclusive executive briefings, community meetups, and partner events fill these spaces throughout the week.

Many attendees treat Monday, September 14, as an unofficial arrival day. The official schedule does not start until Tuesday, but partner events and community gatherings begin on Monday evening. Arriving a day early gives you time to settle in, pick up your badge, and attend some of these pre-conference events before the main agenda takes over.

Tickets and Registration

Dreamforce sells out almost every year. Registering early is not just good advice. It is genuinely necessary.

Ticket Types and Prices

The early bird rate of $999 per pass was available through July 16, 2026. After that date, individual registration reverts to $1,499. Groups of five or more people can still register at the $999 rate regardless of timing, making group bookings an attractive option for teams.

Virtual access through Salesforce+ is completely free and requires no registration. All keynotes stream live, and a curated selection of breakout sessions becomes available on demand after the event. Therefore, even if you cannot make it to San Francisco, you can follow the most important content in real time.

All in-person Conference Passes include daily morning and afternoon refreshments, lunch each day, access to the Welcome Reception, and a ticket to Dreamfest. No separate ticket purchases are needed for these inclusions.

Register at salesforce.com/dreamforce/register.

The Schedule: What Three Days Look Like

Dreamforce 2026 packs an extraordinary amount of content into 72 hours. The full agenda includes more than 1,600 breakout sessions, more than 50 keynotes, more than 150 hands-on trainings and live demos, and more than 240 peer community roundtables.

Day One: September 15 — Opening and the Big Announcements

Day one sets the tone for the entire event. The opening keynote with Marc Benioff and special guests takes place on the morning of September 15. This is where Salesforce makes its biggest product announcements of the year, shares its strategic vision, and brings on customers to demonstrate real-world outcomes from the technology. If you attend one session across the entire event, this is the one.

Additional keynotes and product deep dives follow throughout the day across multiple stages. The Campground, which is the central hub for product demonstrations and customer stories, opens on day one as well. Attendees can book one-on-one sessions with Salesforce product experts here, which is one of the most valuable things you can do across the entire conference.

Day Two: September 16 — Deep Dives and Peer Learning

Day two is where many attendees find their most practical value. Breakout sessions go deeper into specific products, industries, and use cases. A Marc Benioff fireside chat is scheduled for September 16, offering a more intimate follow-up to the opening keynote. The Headless 360 Keynote explores how to take Salesforce experiences into any channel, from mobile apps to third-party platforms, with real customer examples showing how businesses design their agentic enterprise with governance at the center.

Community roundtables run throughout the day, grouped by role, industry, and topic. These sessions offer genuine peer-to-peer exchange with practitioners doing similar work. Additionally, hands-on training labs run in parallel, where attendees earn certifications and build practical skills in guided sessions with Salesforce instructors.

Day Three: September 17 — Application and Looking Forward

Day three tends to focus on practical application and forward-looking strategy. Sessions shift toward implementation, governance, and how to bring what you have learned back to your organization. The Security Keynote covering trust across agents, data, and platforms runs during this day, alongside certification exams, final roundtables, and closing networking events.

The True to the Core session, a beloved community tradition, gives attendees the chance to ask direct questions of Salesforce product leaders about the platform’s direction, limitations, and upcoming roadmap. It is one of the most direct windows into Salesforce’s thinking that any customer gets throughout the year.

Confirmed Speakers

Salesforce announces speakers on a rolling basis, and additional names are added as the event approaches. The following speakers are confirmed for the 2026 edition.

Marc Benioff delivers both the opening keynote on September 15 and a fireside chat on September 16. Additional speakers from the business, technology, and cultural worlds will be confirmed in the weeks leading up to the event. Check salesforce.com/dreamforce for the latest additions to the lineup.

Key Themes and Sessions for 2026

The Agentic Enterprise

The dominant theme of Dreamforce 2026 is what Salesforce calls the Agentic Enterprise. This concept describes a new way of running a business in which AI agents work alongside human teams to handle tasks, make decisions, and serve customers. Agentforce, Salesforce’s AI agent platform, is at the center of this vision. Sessions throughout all three days explore how companies design, deploy, govern, and scale these agents in real production environments.

Early confirmed sessions include Build Your AI Roadmap: 5 Strategic Steps to Success, Data 360: Your Trusted Foundation for Agentforce, and Architecting Agentforce: The 5 Design Pillars to AI Success.

Data Cloud and AI Integration

Data Cloud is the underlying infrastructure that makes Agentforce work. Sessions on this topic cover how organizations prepare their data for AI, connect siloed systems, and ensure that agents have accurate, current information to act on. One confirmed session examines how a major customer activated a trusted AI foundation and resolved 71 percent of cases with autonomous agents, unlocking the equivalent of 400,000 euros in productivity gains.

Security and Governance

As AI agents take on more autonomous tasks, questions about trust, security, and oversight become critical. The Security Keynote addresses how organizations protect their AI environments from evolving threats, maintain visibility into what agents are doing, and implement guardrails that keep AI behavior within acceptable boundaries. Additional sessions cover Salesforce Shield, Security Center, Backup and Recovery, and privacy management.

Headless 360 and Platform Extensibility

The Headless 360 Keynote explores how enterprise teams extend Salesforce beyond the core platform into any environment where humans and agents work. This includes mobile applications, web storefronts, third-party tools, and custom-built interfaces. Hands-on labs accompany these sessions, giving developers the practical skills to build and deploy these integrations during the conference itself.

The Campground: The Hub of the Show Floor

The Campground is the physical heart of Dreamforce. It is where Salesforce and its partners showcase products, run live demos, and host customer stories across multiple stages and interactive zones. Attending the Campground is the fastest way to see the breadth of what the Salesforce ecosystem can do.

One-on-one sessions with product experts are available to book throughout the Campground. These are separate from the main session catalog and allow attendees to have focused conversations about their specific use cases, challenges, and next steps with the people who build the products.

The Trailblazer Forest, a quieter networking area adjacent to the main show floor, gives community members a dedicated space to connect, share ideas, and meet partners. Several partner companies, including many Salesforce ISVs, exhibit here alongside the main Campground.

Dreamfest 2026: The Legendary Benefit Concert

Dreamfest is one of the most talked-about evenings in the enterprise technology calendar. It is a full-scale live concert hosted by Salesforce, with all proceeds benefiting the UCSF Benioff Children’s Hospitals. Since its inception, Dreamfest has raised more than 130 million dollars for the charity.

The 2026 Dreamfest lineup features Metallica and Benson Boone. The event takes place on the evening of September 16 at a venue near the Moscone Center. Attendance is included with every in-person Conference Pass. Therefore, no separate ticket purchase is needed.

Practical Tips for Attending

Planning ahead makes an enormous difference at an event of this scale. Here are the most important things to do before you arrive.

• Register early. Prices increase significantly after early bird deadlines, and physical capacity at the venue is finite. The sooner you register, the more money you save.
• Build your agenda in advance. The Salesforce Events App offers AI-powered session recommendations based on your role and interests. Use it to map out your priorities before you land, then leave room for spontaneous conversations and sessions you discover on the day.
• Book your hotel now. San Francisco hotels near the Moscone Center fill up quickly as the event approaches. The closest neighborhoods are SoMa, Union Square, and the Financial District. Fly into San Francisco International Airport or Oakland International Airport.
• Wear comfortable shoes. The venue spans multiple buildings, and you will walk several miles each day between sessions, the Campground, and partner events.
• Do not overbook your schedule. One of the most common mistakes first-time attendees make is filling every slot. Leave gaps for one-on-one conversations, Campground exploration, and the unexpected encounters that often produce the best outcomes.
• Register for roundtables early. The 240 community roundtables fill up fast. If a specific topic or industry group is important to you, claim your spot as soon as the agenda goes live.
• Follow Salesforce+ if you cannot attend in person. All keynotes stream free and live, and selected sessions are available on demand after the event concludes.

Conclusion

Dreamforce 2026 runs from September 15 to 17 at the Moscone Center in San Francisco, with virtual access available free through Salesforce+. Conference passes start at $999 for early registrants and $1,499 at standard pricing, with group rates available for teams of five or more. The three-day agenda includes more than 1,600 breakout sessions, 50 keynotes, 150 hands-on training labs, and 240 community roundtables, all centered on the theme of the Agentic Enterprise. Marc Benioff delivers the opening keynote on September 15 alongside special guests including Sterling K. Brown, Tony Robbins, and MIT’s Renée Richardson Gosline.

Core themes include Agentforce, Data Cloud integration, AI security and governance, and Headless 360 platform extensibility. Dreamfest on the evening of September 16 features Metallica and Benson Boone, with all proceeds supporting UCSF Benioff Children’s Hospitals. Whether you attend in person or follow along on Salesforce+, this is the event that defines where Salesforce, AI, and enterprise technology are heading for the next twelve months.

Frequently Asked Questions

When and where is Dreamforce 2026?

Dreamforce 2026 takes place from September 15 to 17, 2026, at the Moscone Center, 747 Howard Street, San Francisco, CA 94103. The event also streams free on Salesforce+ for virtual attendees who cannot attend in person.

How much do tickets cost and how do I register?

Early bird Conference Passes were available from $999 through July 16, 2026. Standard individual passes are priced at $1,499. Groups of five or more can register at $999 per person at any time. Virtual access through Salesforce+ is completely free and requires no registration. Register at salesforce.com/dreamforce/register.

Who are the confirmed speakers for Dreamforce 2026?

Confirmed speakers include Marc Benioff, Chair and CEO of Salesforce, who delivers both the opening keynote on September 15 and a fireside chat on September 16. Additional confirmed speakers include Emmy Award-winning actor Sterling K. Brown, life strategist Tony Robbins, and Renée Richardson Gosline, Head of the Human-First AI Lab at MIT. More speakers will be announced on a rolling basis at salesforce.com/dreamforce.

What is the main theme of the 2026 event?

The 2026 event centers on what Salesforce calls the Agentic Enterprise: a business model in which AI agents work alongside human teams across CRM, data, and collaboration platforms. Sessions throughout all three days cover how to design, deploy, govern, and scale AI agents in production environments using Agentforce and Data Cloud.

What is Dreamfest and is it included with my ticket?

Dreamfest is the official Dreamforce benefit concert, and it returns on the evening of September 16, 2026. The 2026 lineup features Metallica and Benson Boone. All proceeds go to UCSF Benioff Children’s Hospitals, which has received more than $130 million in donations through the event since its launch. Dreamfest is included at no extra cost with every in-person Conference Pass.

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