If you think that using digital signage software is complicated, think twice. This software was made with ease in mind, and most modern software is designed to be easy to use. Today we bring you how digital signage software works, but first, let’s define it.
How does digital signage work?
Digital signage is a digital format that consists of the broadcast of digital content on screens, touch panels, projectors. Normally these devices are placed in public places that have a good impact on people to be more effective if you want to know more about digital signage, click here.
As stated earlier, it is simple to use. What you should keep in mind is that your entire digital signage system, including content, should be oriented towards a strategy to follow. Preparation is more important than the software itself. Here are some basic functions of digital signage software to give you an idea of the steps to follow:
- Create the projects to be displayed. It can be one or several.
- You must create and then upload the multimedia content to display. They can be images, videos, gifs, among others. Logically, the most important thing is the content to be displayed and what you want to convey.
- Define each image or content for the project that corresponds. Obviously, it can be reused for several projects.
- Preview the content and then adjust it to the screen on which the advertising will be displayed.
- Adjust the schedules in which the advertising will be displayed. Normally the schedules are modified according to the impact and the results that are obtained.
- Analyze the results that are obtained to make changes and improvements if necessary.
Normally these devices are located in places of high traffic for greater effectiveness and allow companies to manage and create their own content easily and efficiently. In this way, the advantages of digital advertising and conventional outdoor advertising are combined.
Having this definition clear, we can move on to the types of digital signage. These are outdoor and indoor.
Digital Signage Outdoor
Here the devices are placed in public places where a considerable number of people travel. An example can be the screens that are placed in the buildings. Times Square in New York is full of this type of advertising.
Another example may be gas stations, bus stations, and even the subway. Normally the investments of digital signage outdoor are higher than indoor.
Digital indoor signage
In this, there is a closer relationship with the consumer because they are placed inside outlets. It is recommended for small and medium sized companies because they are cheaper than outdoor. They can even be more effective because they are already installed in the points of sale sites. There are possibilities that impact on your purchase. Now we can talk about the Advantages and benefits of Digital Signage.
Advantages and Benefits of Digital Signage
Increase the memory of the brand
80% of people who watch a digital screen remember the message they saw, so if you want to stay in the minds of consumers, implement digital signage.
Get more attention
It is much more striking to see an interactive and digital display than to see conventional outdoor advertising. In fact, studies show that people spend up to 60% more of their time watching a digital screen than a conventional one.
It is striking and novel
Yes, this has been with us for two years, but it is still new to the eyes of consumers. We can see ourselves as being up to date on trends.
The contents can be modified in real-time and at any time
This is one of the most important advantages over conventional outdoor advertising since, in the latter, it is more tedious to change them, since they are normally hired for a certain time and cannot be modified, besides being much more expensive having to change the fence every time. With digital signage, we can easily modify them as software.
It is interactive
One advantage of digital signage over traditional advertising is that it is interactive. That is, it allows the consumer to establish a “dialogue” with her. If it is touch screens, you can interact with it and thus have a greater connection.